Future sales is what increases stock. Including perceived future sales. Big example now is BYD and how stock has risen in anticipation of countries not being able to keep them out forever while ramping up production alongside improved battery tech.
There’s a big reason why most companies are incredibly protective of their brand image and traditionally have CEOs keep as much of a blank slate as possible. Most companies pivot towards being faceless with a replaceable CEO as opposed making the CEO their mascot for this reason. It can lead to a huge target on them if things go sour.
I don’t plan to vandalize private property. Pointing out what is the intended effect.
And regardless of political ideology what is happening to Tesla or any other brand receiving the same vitrol deters me from plans to buy them. Basically it’s radioactive to “we don’t like to talk about politics” crowd. Which is the average buyer.