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That’s a basic economics thing that doesn’t have an easy answer. But basically, at lower prices, people generally demand a higher quantity of something. Raise the price, and people start to think twice and consider other options. Supply is the opposite: at a higher price, more of a product will be produced (or in the case of pre-owned land, landowners are more likely to cash out). At lower prices, people won’t bother.
So in the case of land, price is affected by what people want, but also what’s available. If there is a lot of open space and that’s what everyone wants, groovy! But if people want limited amounts of tree land, prices are going to skyrocket for that and people will look at open land as an alternative.
This sounds like the work of a developer. If you want to take a plot of land and sell it for $2x/m², it’s entirely possible… But it may take $3x/m² worth of improvements if you’re not careful.
Frankly, if you have to ask these kinds of questions Lemmy is not the place to get the answers. You can get a college degree in this kind of thing, and it seems like you’d need to start at the very basic level.