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Cake day: February 13th, 2025

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  • In the Australian market the base model is:

    • selling for au$700
    • if we remove GST we get au$635…45
    • and convert to USD for us$383.91

    If we compare the listed US price:

    • 450 ÷ 383.91 = 1.172

    So the US price was already about 17% higher than our local price, a position that may have been taken in anticipation of the US tariffs.

    How do the other international pre sales tax prices compare to the US? Is this pattern across the board or is Australia an anomaly?





  • In Australia we had an au$90 price tier with only 6 titles:

    • Breath of the Wild
    • Pokkén Tournament DX
    • Fire Emblem Warriors
    • Xenoblade Chronicles 2
    • Super Smash Bros Ultimate
    • Tears of the Kingdom

    All their other AAA titles were au$80, for example:

    • Super Mario Kart 8 Deluxe
    • Animal Crossing: New Horizons
    • Super Mario Odyssey
    • Pokémon Sword/Shield or Scarlet/Violet
    • Super Mario Party / Superstars / Jamboree
    • New Super Mario Bros. U Deluxe / Super Mario Wonder

    Then smaller releases were placed at $70, for example:

    • 1-2-Switch
    • Go Vacation
    • Fitness Boxing 2/ 3
    • Miitopia
    • WarioWare: Get It Together / Move it

    You can see they used the $90 tier quite aggressively early in the piece and then scaled back significantly with almost 5 years between Smash Bros and Tears of the Kingdom.

    At the same time they made sure the Marios (Kart, 3d, 2d, Party, Sports), Pokemons and other franchises with broad all-ages appeal were priced in the middle at $80.

    To be honest I’m a bit worried about the pricing for Super Mario Kart World, the previous one was the beat selling Switch title and if they come out of the gate with high sales they may take the wrong lessons and try to lock in that au$120 price (a 50% increase!).

    On the other hand they may just be price anchoring with the bundle. Having the standalone console priced at au$700 and the bundle at au$770 will let the consumer find ways to justify the purchase, they might say the console is worth $700 so the game is only $70, or they might argue the game is $120 so the console is really only $650. Either way will make them feel better about giving Nintendo the money.

    I suppose the best outcome for the consumer would be for most people to get SMKW in the bundle and then hopefully the next title they release at that price point has lacklustre sales. If they see they sell more units at a lower price it can be a good outcome for everyone.






  • Switch titles were great because most titles I purchased were either 1st party or indie.

    The Indies were usually modest in scope and priced accordingly and all of my 1st party games were purchased with 2 for au$135 vouchers.

    These bought the per title price down to the equivalent of us$38 (pre tax), quite a bargain and I bought quite a few games in launch week where i would have been waiting for a sale on other platforms.

    Now the voucher page is telling me:

    Regarding Nintendo Switch 2 exclusive games: Please note that Nintendo Switch Game Vouchers cannot be redeemed for Nintendo Switch 2 exclusive games.

    If they don’t offer an equivalent Switch 2 Voucher program I’m likely to pass on the smaller releases.





  • For Google Play the requirements are:

    • the family manager is over 18 and has a payment method on file (they manage the family wallet).
    • the family members are in the family managers country, (and if under 13 the account is created by the manager).

    I only have direct experience with managing a kid under 13, in that case I have created the account for him and never entered a payment method on his account. For any purchases he wants to make via the “family wallet” it needs my direct approval, which can be granted by using an app on my device or directly entering my password onto his. After either of us has made a purchase we have a “share with family library” toggle that can share the title with the other family member. Note that this only applies to direct title purchases from the store, if a feature is locked behind IAP it can’t be shared. We have his accompanied locked so he needs my approval for any purchases (including free apps) but this is not required by the platform.

    For child accounts the family manager can choose between requiring approval for each of the following on each child account:

    • All content
    • All purchases using the family payment method
    • Only in-app purchases
    • No approval required

    I presume the for adult family members the family manager only has control of the Family Wallet but I don’t have direct experience to confirm.




  • Its a strategic time for this regime to be implemented. With a sequel console on the horizon a lot of households are going to become 2 switch families soon. Anything to make customers more comfortable spending money will speed the uptake.

    For PlayStation I liked they way they let each user nominate 1 primary PS4 and 1 primary PS5. They both could play the PS4 library without restriction so the old console was a perfect hand-me-down.

    In comparison for Xbox they have maintained that the whole platform is homogeneous with each account only allowed one home console at a time be it One or Series.