On February 26th, Kindle customers will lose the ability to download eBook purchases directly to their PC. If you want to switch to a rival eReader brand in the future, I suggest that you use the soon-to-be discontinued “Download and Transfer via USB” feature to archive your Kindle library.
Absolutely the reason I bought mine too. While we are probably a small niche, looking for this functionality was how I found Kobo in the first place.